ODDS&EMS is a creative studio which generates energetic, engaging work surrounding the topics of health & well-being. We believe that these subjects are of such importance to positively impact societies knowledge, choices & preferences towards healthier habits yet are currently so overlooked. With a bold, playful style that is distinctive through the use of mixed-media, colour & texture, O&E aims to unconventionally educate, inform or simply start a conversation.

Imaginative characters and creatures often feature to build an emotional connection, provide a narrative or bring information to life. ODDS’, a character in his own right represents the creative studio’s style, while EMS’ is Emma, the creator of all things ODD. Together we make ODDS&EMS. 

If you’re interested in working together on a project, campaign or commission get in touch by emailing emma@oddsandems.co.uk 

Selected clients include: Bite Back, UNICEF, Cambridge Dining Co.

Photo of Emma, founder of ODDS&EMS holding a large sign with a logo that says 'ODDS & EMS' alongside small girl (Little Emma) standing with a toy push-chair with a yellow monster inside (ODDS). Fun, character based stickers also feature.